By Glenn Croston
With environmental issues a best factor for shoppers in all places, the golf green marketplace is the following titanic growth for marketers seeking to make money—and make a distinction. detect seventy five eco-friendly startup principles in a number of industries, together with eco-tourism, small wind strength, eco-friendly faculties, water conservation landscaping, eco-friendly funding consulting and extra. for every enterprise, Croston exhibits you the marketplace, product to be added, assets wanted, significant hurdles forward, rivals and methods for achievement.
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The price of corn already has doubled as a result of competition between fuel and food, raising food prices and stirring global protests. Producing more biofuel requires other solutions, and the big money is betting on cellulosic ethanol, which is produced by converting the cellulose in plants into ethanol. Entrepreneurs who can make the cost of cellulosic ethanol production competitive with other fuels will realize an even larger opportunity than corn ethanol. Fermenting corn for ethanol uses only the corn itself; microbes convert the starch in corn into ethanol, like wheat is fermented to make beer or grapes for wine.
I hope this book presents the visions eco-entrepreneurs can use to build this future. Each of the 75 opportunities described is one way to get there, and each path has limitless variations. There’s no telling exactly where each idea will lead, but with a vision of a brighter future in place, you already have taken the most important step forward. If you have changed your light bulbs and are ready to do more, this book is for you. If you are looking for the biggest business opportunity of your lifetime and are ready to get started, this book is for you.
All of these are signs of the brighter solar future that eco-entrepreneurs are creating. Other forms of green energy also are growing rapidly, particularly wind. Utilities are installing large wind turbines at a breakneck pace, but smaller wind turbines are bringing power to homes and businesses, and architectural turbines on buildings may bring wind power downtown (Opportunity 2). Fuel cells remain costly for applications such as the long-awaited fuel-cell car, but eco-entrepreneurs are making rapid inroads in markets for clean, emergency-backup power (Opportunity 8).
75 Green Businesses You Can Start to Make Money and Make a Difference by Glenn Croston