By Robert Philip Weber
This moment version of simple content material research is totally up-to-date and gives a concise advent to content material research tools from a social technology standpoint. It contains new computing device functions, new reports and an extra bankruptcy on difficulties and concerns that could come up whilst undertaking content material research in 4 significant parts: dimension, indication, illustration and interpretation.
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Extra resources for Basic Content Analysis (Quantitative Applications in the Social Sciences)
Word ambiguity poses two problems. As noted above, a word may have multiple meanings. Also, a word may not seem as strong an indicator of a category as other similar words. Consider the LVD category SURE (similar to the Harvard category OVERSTATE), which contains words indicating certainty, sureness, and firmness. Words such as certainly, sure, and emphatically fit the definition quite well. But what about authoritative and doctrinaire, which in one thesaurus are also listed under ''certainty"?
Abstract nouns derived from these verbs are to be found generally in VIRTUE or VICE. OUR OUR: All pronouns which are inclusive self-references. OVRST OVERSTATE: Words providing emphasis in the following areas: speed, frequency, inevitability, causality, inclusiveness of persons, objects, or places, quantity in numerical and quasi-numerical terms, accuracy and validity, importance, intensity, likelihood, certainty, and extremity. POLIT* POLITICAL: All words with a clearly political character. Includes political roles, collectivities, acts, ideas, ideologies, and symbols.
The break points of 1894 and 1952 are congruent with Burnham's (1970) and others' interpretations of periodic realignments of the American party system (see Namenwirth and Weber, 1987: chapter 4). Not only may simple counts reveal differences between message sources but they also may show how the communication content from one message source varies over time. 2 illustrates how party platforms vary with respect to first-person plural pronouns (SELVES) and third person plural pronouns (OTHERS). As might be expected, these categories vary inversely with each other: When the Democrats emphasize their own accomplishments and programs, they de-emphasize those of the opposition.
Basic Content Analysis (Quantitative Applications in the Social Sciences) by Robert Philip Weber