Broadband as a Video Platform: Strategies for Africa - download pdf or read online

By Judith O'Neill, Eli M. Noam, Darcy Gerbarg

ISBN-10: 3319036165

ISBN-13: 9783319036168

ISBN-10: 3319036173

ISBN-13: 9783319036175

This quantity positive factors contributions from a convention held in Lusaka, Zambia, to discover the function and clients of broadband in Africa as a video platform—with emphasis at the recommendations and development blocks for deployment and advancement.

While it could look that such networks and their purposes will not be a practical situation for constructing international locations, it might be short-sighted and economically harmful to disregard the rising developments. The velocity of creation of next-generation networks in industrialized nations is swift and the constructing global will be unable to face apart. the dangers of falling in the back of are nice and in any nation there'll be components of commercial and society who desire to forge forward. Policymakers and community architects have to be ready. Media businesses and broadcasters, particularly, has to be alert to the hot advancements as can be scientific and academic associations. the provision of complicated high-speed company program instruments in a rustic will impact its participation in overseas transactions and its fiscal growth.

This quantity good points contributions from leaders, policymakers and students, representing numerous views, together with know-how and infrastructure administration, monetary improvement, advertising and marketing, schooling and healthiness. The authors jointly speak about how broadband deployment as a platform with enough velocity for video should be inspired by way of public coverage and law and the way funding in broadband for this and comparable reasons can enhance the standard of existence and adventure in Sub Saharan Africa in media and knowledge, whereas being a financeable, commercially sound business.

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9 So in examining consumption of television and Internet services, we again see an inversion of the situation between technologies in the United States and in many African countries. In the United States, television is usually paid for—offering an existing market that broadband video entertainment services can compete in. In Africa the vast majority of television viewers consume only free-to-air services. In the United States, local telephone calls (on fixed-line networks at least) are often free.

1 Network infrastructure in Africa Low income Sector Africa Other Density of paved road in 31 134 km/1,000 km sq (2001) Fixed-line density: subscrip- 10 78 tions per 1,000 people (2004) % of households with access 16 41 to electricity (2004) Density of mobile phone 55 86 subscriptions per 1,000 people (2004) Adapted from Yepes et al. (2008) p. g. fibre or cable) to African homes? • On the demand side: In what ways is Africa4 different from the United States in particular or the rest of the world in general in its demand for entertainment, specifically video entertainment (and are those differences significant in how they might affect the demand for NGB)?

In this context, especially for low-income users, using the Internet for entertainment in Africa is expensive (compared to free television services) and using it for communication is cheap (compared to the cost of using mobile voice services). The significant growth in Internet use in Africa over the last 4 years has not been driven by demand for online entertainment but rather by the need to communicate cheaply, and while social demand for entertainment on “traditional media” in Africa may be similar to that in rich countries, economic demand is far weaker.

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Broadband as a Video Platform: Strategies for Africa by Judith O'Neill, Eli M. Noam, Darcy Gerbarg


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